, Ran Super Bowl 2017              Coca-Cola ran a Super Bowl commercial about diversity and inclusion and people are mad, SBNation.com
   
Ran Super Bowl 2017 Coca-Cola ran a Super Bowl commercial about diversity and inclusion and people are mad - SBNation.com clock menu more-arrow Log In or Sign Up Log In Sign Up NFL NBA MLB NHL CFB Recruiting CBB UFC Soccer NASCAR Fantasy Golf Shop Tennis Cycling Boxing Horse Racing Podcasts Local Running Water Polo Wrestling Outsports Video Odds Blogs StubHub more NFL Arizona Cardinals Atlanta Falcons Baltimore Ravens Buffalo Bills Carolina Panthers Chicago Bears Cincinnati Bengals Cleveland Browns Daily Fantasy Football Advice Dallas Cowboys Denver Broncos Detroit Lions Fantasy Football Green Bay Packers Houston Texans Indianapolis Colts Jacksonville Jaguars Kansas City Chiefs Los Angeles Rams Miami Dolphins Minnesota Vikings NFL Mock Draft NFL Odds New England Patriots New Orleans Saints New York Giants New York Jets Oakland Raiders Philadelphia Eagles Pittsburgh Steelers San Diego Chargers San Francisco 49ers Seattle Seahawks Tampa Bay Buccaneers Tennessee Titans Washington Redskins All NFL NBA Atlanta Hawks Boston Celtics Brooklyn Nets Charlotte Hornets Chicago Bulls Cleveland Cavaliers D-League and International Dallas Mavericks Denver Nuggets Detroit Pistons Golden State Warriors Houston Rockets Indiana Pacers Los Angeles Clippers Los Angeles Lakers Memphis Grizzlies Miami Heat Milwaukee Bucks Minnesota Timberwolves NBA Odds New Orleans Pelicans New York Knicks Oklahoma City Thunder Orlando Magic Philadelphia 76ers Phoenix Suns Portland Trail Blazers Sacramento Kings San Antonio Spurs Sonics Rising Toronto Raptors Utah Jazz WNBA and NCAA WBB Washington Wizards All NBA MLB Arizona Diamondbacks Atlanta Braves Baltimore Orioles Boston Red Sox Chicago Cubs Chicago White Sox Cincinnati Reds Cleveland Indians Colorado Rockies Daily Fantasy Baseball Advice Detroit Tigers Fake Teams FanDuel One-Day Fantasy Baseball Houston Astros Kansas City Royals Los Angeles Angels Los Angeles Dodgers MLB Odds MLB Trade Rumors Miami Marlins Milwaukee Brewers Minnesota Twins Minor League / Rookies / Prospects New York Mets New York Yankees Oakland Athletics Philadelphia Phillies Pittsburgh Pirates Sabermetrics San Diego Padres San Francisco Giants Seattle Mariners St. Louis Cardinals Tampa Bay Rays Texas Rangers Toronto Blue Jays Washington Nationals All MLB NHL Anaheim Ducks Arizona Coyotes Boston Bruins Buffalo Sabres Calgary Flames Carolina Hurricanes Chicago Blackhawks Colorado Avalanche Columbus Blue Jackets Dallas Stars Detroit Red Wings Edmonton Oilers Fantasy Hockey Florida Panthers Kings, Sharks, & Ducks Kings, Sharks, & Ducks Los Angeles Kings Minnesota Wild Montreal Canadiens NHL Odds Nashville Predators New Jersey Devils New York Islanders New York Rangers Ottawa Senators Philadelphia Flyers Pittsburgh Penguins San Jose Sharks St. Louis Blues Tampa Bay Lightning Toronto Maple Leafs Vancouver Canucks Washington Capitals Winnipeg Jets All NHL CFB Advanced College Football Stats College Football Odds College Football Recruiting Every Day Should Be Saturday View team list All CFB Recruiting CBB Bracketology College Basketball Odds View team list All CBB UFC Bloody Elbow MMA Fight Schedule MMA Fighters MMA Fighting MMA Mania MMA Rankings Soccer English Premier League German Bundesliga Italian Serie A MLS NWSL Odds Spanish La Liga View team list Womens World Cup 2015 All Soccer NASCAR Fantasy FanDuel One-Day Fantasy Basketball FanDuel One-Week Fantasy Football One-Day Fantasy Basketball Advice One-Week Fantasy Football Advice Golf Shop College Shop MLB Shop NASCAR Shop NBA Shop NFL Shop NHL Shop Soccer Shop UFC Shop Tennis Cycling Boxing Horse Racing Podcasts Local Running Water Polo Wrestling Outsports Video Odds Blogs StubHub ✕ Super Bowl Commercials 2017 NFL Coca-Cola ran a Super Bowl commercial about diversity and inclusion and people are mad New, 17 comments What a remarkable thing to be mad about. by Alex Kirshner@alex_kirshner Feb 5, 2017, 6:48pm EST tweet share pin Rec Coca-Cola ran a commercial shortly before kickoff of the Super Bowl between the Falcons and Patriots on Sunday night. The commercial’s soundtrack was “America the Beautiful,” the song written by Katharine Lee Bates well over 100 years ago. It wasn’t a new commercial, but a rerun of one that came out in 2014. Today millions cheer together, because together is beautiful. #AmericaIsBeautiful pic.twitter.com/z65LimssjD— Coca-Cola (@CocaCola) February 5, 2017 The song’s lyrics are sung, alternately, in English, Spanish, Keres, Tagalog, Hindi, Senegalese French, and Hebrew. They’re overlaid by videos of people who were not all white. Maybe the ad, now, is a quiet political stance in the age of Donald Trump, though the advertisement came out before his election. Maybe it was just advertising, geared with the most straightforward goal possible: selling Cokes. The company’s statement on the ad last year: The premise of ‘It’s Beautiful’ can be simply stated: America is beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American families. We believe it’s a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola. “It’s Beautiful” shows just a few of the ways Americans enjoy our brand and how Coca-Cola brings families and friends together every day. Since “It’s Beautiful” first aired in 2014, we have continued to run it during major TV events. “It’s Beautiful” has run across television and cinema broadcast – including national holidays of patriotism in America, such as July 4th and Memorial Day, and major moments in national and international sport and entertainment, like the football playoffs, New Year’s Eve, and several Olympic Opening Ceremonies. Anyway, lots of people on Twitter were upset, as happens on Twitter. The hashtag #BoycottCoke took off virtually immediately, with hundreds of messages rolling in before the commercial had even ended. They couldn’t stand for either a language other than English or a skin color other than white being so prominently featured in the commercial. We’re not in the mood to feature this racist drivel in the body of this post. You can execute a Twitter search by clicking here, and you’ll find lots of bad things written by people who, for some reason, couldn’t bear this commercial. In this Storystream Super Bowl 2017, Patriots vs. Falcons: Follow live scores and highlights Super Bowl 2017 referees got nearly every call right, with one exception Coca-Cola ran a Super Bowl commercial about diversity and inclusion and people are mad Matt Ryan listed on Falcons’ injury report for 'Super Bowl nerves' View all 104 stories Next Up In NFL Tom Brady saved his most ruthless performance for the Super Bowl Falcons thought they had the Patriots beat. That’s where it all went wrong. 7 winners and losers from Patriots vs. Falcons Highlights from the Patriots' incredible Super Bowl win over the Falcons Julian Edelman’s incredible Super Bowl catch, as told by Patriots players Watch the best Super Bowl commercials Trending Super Bowl commercials 2017: Watch all of Sunday's best ads Super Bowl 2017 score by quarter: Falcons lead Patriots after 3rd quarter Falcons thought they had the Patriots beat. That’s where it all started to go wrong. This Article has a component height of 8. The sidebar size is medium. Loading comments... Chorus Terms of Use Privacy Policy Communications Preferences Contact Have a News Tip? Community Guidelines Masthead Browse Blogs About SBN Company Blog Blog Openings Guiding Principles All Systems Operational Check out our status page for more details. Vox Media Advertise with us Jobs @ Vox Media © 2017 Vox Media, Inc. All Rights Reserved
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